For private clinics
Your clinic is losing bookings every week. We find out why, and fix it.
We looked at your clinic. We think you’re losing roughly £890/month in bookings. Here’s where.
- 01
Your treatment pages take 5 seconds to load on a phone. 4 in 10 visitors leave before they see anything.
~£420/mo
- 02
Your ads send people to your homepage, not the page for the treatment they searched. Most click away.
~£280/mo
- 03
‘Book an appointment’ button hidden until visitors scroll, on 6 of 9 service pages.
~£190/mo
If we fix these three, we estimate 4 to 6 more bookings a month.
Carlos, Ariadne
We look after your website, your Google listing, and your ads on Google, Meta, and Instagram, and every month we ship small improvements to whatever brings you patients. You approve each change before it goes live. We report what moved, and what didn’t. No long contract.
A written audit in your inbox within 48 hours, built from what’s publicly visible. No account access, no card, no commitment.
Sound familiar?
You’re probably here because one of these has been on your mind.
- Quiet weeks you can’t quite explain
- Spending on Google, Meta, or Instagram ads with no clear results
- No clue where your clinic ranks on Google when someone searches for your treatment in your city
- A reputation that should fill your calendar, but doesn’t
Your clinic isn’t broken. A handful of small things are costing you bookings, and they’re fixable.
What's quietly broken
Five small things costing most clinics bookings every week.
Clinic websites get built once and never touched again. The ad campaign someone set up two years ago is still running. Your main treatment page takes five seconds to load on a phone, and 4 in 10 visitors leave before it appears. The ‘book an appointment’ button sits below the fold on six of nine pages. Your Google listing is half-filled and hasn't been posted to in months. And nothing tells you which ads actually bring patients in. Each one is small on its own. Together they're the difference between a quiet calendar and a waiting list.
4/10
Safety first
Nothing changes on your site without your approval.
Every change comes with a plain-English preview, the expected impact, and a one-click undo. You approve. We make the change. If something underperforms, we roll it back the same day.
We’d like to move the ‘book an appointment’ button to the top of this page, and add three quotes from your Google reviews.
Expected: 12-18% more bookings on this page. Low risk. Undo in one click.
And when something doesn’t work, we roll it back. A homepage headline we tried once cost 7% of clicks; it was reverted the next day.
Where new patients actually come from
The ad they clicked. The Google listing they found on Maps. The article they read before they booked. We work on all of it, every month.
Bookings don't come from one place. Some patients click an ad. Some find your Google listing on Maps. Some land on an article about a treatment you offer and book three weeks later. We keep all of it tuned, every month, so you don't have to think about any of it.
Your website
Cut mobile load from 5 seconds to under 1, and put the ‘book an appointment’ button where people actually see it. 16% more bookings.
Online ads (Google, Meta, Instagram)
Cleaned up wasted ad spend across platforms. Saved £380/month.
Google listing
Filled in 6 services, posted weekly, added 12 photos. 42% more people viewed the listing.
Articles that rank on Google
Wrote 4 articles on the treatments patients search before they book. All on Google’s first page.
Knowing what works
Set up tracking that shows which ads and pages actually bring in patients. Most clinics don’t have this.
Landing pages
Pages we host and tune for your ad campaigns, so each one points somewhere built to convert.
What worked
- ✓New booking flow on your busiest treatment page. 21% more bookings.
- ✓Cleaned up wasted ad spend. Saved £340.
- ✓Weekly posts on your Google listing. 38% more views.
What didn’t
- ×Tried a new homepage photo. No improvement, reverted on day 4.
Bottom line
- Bookings
- 41 → 53
- Ad spend
- £1,420 → £1,080
Honest reporting
We tell you what worked. And what didn't.
Most agencies report wins. We report everything: every change with a date, what worked, what didn't, what we'd do differently. You'll always know what your money bought.
How it works
Three steps. A free audit, then we look after the rest every month.
Step 01
Free audit
Send us your clinic URL, nothing else. Within 48 hours you'll get a written audit by email, built from what's publicly visible: your site's speed and structure, your Google listing, your search ads, your tracking. What's costing you bookings, what's working, what we'd fix first. No account access. No commitment.
Step 02
You stay in control
After the audit, we get on a quick call and take a read-only look at your analytics and ads, so the next steps are based on your real numbers. Then you pick what we work on first. We propose changes one at a time, with expected impact and risk. You approve. We do it. Nothing happens without your say-so.
Step 03
Every month, again
Each month: new articles that rank on Google, ad cleanup, Google listing updates, watching for things going wrong, and one website improvement at a time. Every change tracked. Cancel any time.
Who's behind this
Two ex-Facebook engineers. Our first 10 clinics work directly with us.
Between us: years building product at Facebook, years before that running growth and experimentation at a startup, and a background in AI and data science. The kind of optimization that used to take a whole team, big companies could afford it and a small clinic couldn't. AI is what changes that. Ariadne is that experience aimed at one clinic at a time.
We started with one clinic in Spain. We rewrote the website, the ads, and the way it showed up online. Within three months it was booking measurably more patients at a lower cost per booking. We saw it in the numbers. So did they.
We're now talking to clinics across the UK, US, and Europe, but the company is small. While we're working with our first 10 customers, the two of us are doing the work directly. That means more of our attention than later customers will get, and a real say in what we build next.
Already sure you want help? Email us at info@ariadnehq.com.
FAQ
Frequently asked questions
Free audit
Find out what's costing you bookings. Free.
Drop your URL and a couple of details. We'll reply with a quick question or two, then within 48 hours you'll get a written audit by email, built from what's publicly visible: your website's speed and structure, your Google listing, your search ads, your tracking setup, plus what we'd fix first. No access to your accounts, no card, no commitment.